Global Business Intelligence (BI) vendor, Yellowfin, has launched a new native application for the iPhone that, according to CEO Glen Rabie, "solves the issue" of receiving and sharing business analytics via smartphones.
(PRWEB) April 04, 2012
The application, officially launched Tuesday 3 April, is available for free download from Apple's App Store and compliments Yellowfin's recently released (November 2011) application for the iPad.
Yellowfin for the iPhone integrates Yellowfin's renowned ease-of-use and collaborative capabilities to deliver a Mobile BI application based on the intuitive, interactive and collaborative principles underpinning the world's foremost social media platforms and applications.
Application development inspired by consumer platforms and technologies
Rabie said that Yellowfin's consumer-oriented approach to Mobile BI challenged the industry's perception of mobile analytics, and that the well-documented trend towards user-friendly enterprise products for analytics - the consumerization of BI and enterprise IT at large - proved a major driving force behind Yellowfin's decision to undertake the project.
He also claimed that many enterprise applications and software products lack appeal, and have an enormous amount to learn from their leisure-time equivalents.
"Yellowfin's new iPhone application solves the issue of experiencing Business Intelligence on smartphones," said Rabie. "We've designed this application with consumers, rather than data analysts in mind - we've thought about how people like to use applications for popular social platforms, such as Facebook or Twitter, browse the Web and consume content. Rather than concentrating on building a Business Intelligence application, first and foremost, we've built a fantastic user experience. Why shouldn't people find mobile analytics as intuitive and gratifying as StumblingUpon great insight, or Digging their favorite blog?"
Rabie said that Yellowfin had come a long way since its first iPhone application, which "didn't provide users with a particularly engaging experience", but suggested that many vendors hadn't learnt the same lessons.
"I can't understand why so many BI vendors still seem intent on condemning their users to such an underwhelming experience," said Rabie. "People like sharing ideas and information via Google+ or Pinterest because it's easy, fun and social. So naturally we've combined those same collaborative capabilities and user-oriented navigability to deliver a product that people will genuinely enjoy using."
The new iPhone application reaffirms Yellowfin's position as a preeminent provider of Mobile BI, rounding out an impressive 18 months for the vendor, in which Dresner Advisory Services (DAS) identified it as a leading solution in two separate studies analyzing and comparing the world's foremost Mobile BI providers. Yellowfin was also recognized in Gartner's latest annual Who's Who in Mobile BI report.
Feature and functionality
Yellowfin's new iPhone application includes all the ease-of-use and interactivity now synonymous with the vendor's mobile offerings, and delivers a compelling mobile reporting and analytics experience by embracing the 'gamification' of enterprise IT.
Users can subscribe to and save 'favorite' reports, filter results, drill down and through data and set alerts. The new application also embraces Yellowfin's author once, consumer anywhere approach - any reports created via the browser are immediately ready for mobile distribution. Customers gain the benefits of Mobile BI immediately.
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