NEW YORK, Jun 01, 2012 (BUSINESS WIRE) -- Rodale Inc.'s Men's Health magazine today announced the launch of the publication's iPhone application. The app, which was developed using Adobe(R) Digital Publishing Suite, is the first iPhone application to launch on the Adobe platform in the United States.
Starting with the September issue of the magazine, available in August, special content will be developed specifically for the iPhone in order to create an enhanced viewing experience unavailable on other devices. To capitalize on Adobe's new platform capabilities, including support for the iPhone and to meet reader demand quickly, the brand will publish the June and July/August issues in PDF format for the iPhone. While Men's Health currently has several branded apps for the iPhone, this new app is the first that allows the magazine to expand its digital publication delivery across iPhone and iPod Touch devices, which boast over 220 million users globally. Existing Men's Health iPad subscribers will have access to the publication, with no additional charge, on their iPhones.
"This brand prides itself on being first to market, so developing an iPhone version of Men's Health quickly is a natural next step for us," said David Zinczenko, Editor-in-Chief of Men's Health and GM for Rodale's Healthy Living Group and Rodale Books. "Our readers are hungry for the next iteration of content and we are positioned to publish a seamless and engaging multi-platform experience."
"Extending our digital edition to an additional device is another chance for us to deliver the content our readers crave in a new and innovative way," said Sean Bumgarner, Interactive Design Director for Rodale. "Offering iPad subscribers a chance to view Men's Health on their iPhone gives readers a new outlet to consume our content on-the-go or at the gym."
"Adobe's new Content Viewer for iPhone as part of Digital Publishing Suite will significantly impact the market by empowering publishers to quickly scale reach of their content given the ubiquity of the iPhone," said Nick Bogaty, director of business development, Digital Publishing at Adobe. "We support Rodale leading this charge with Men's Health as the first Adobe customer to publish to the iPhone, and anticipate many publishers to follow suit."
Men's Health's "Skin Care Center" was the 2012 recipient of the American Society of Magazine Editors (ASME) award for digital media, known as the Digital Ellie, in the personal service category honoring service journalism on digital platforms. The Men's Health title Eat This, Not That! also won a Digital Ellie in ASME's inaugural year of the awards, 2010. The brand boasts over 40 apps across the iPhone and iPad.
To download the app and subscribe to Men's Health, visit the app store.
About Adobe Digital Publishing Suite
Digital Publishing Suite is a set of turnkey hosted services and viewer technology that tightly integrates with Adobe Creative Suite 6 products. Using Digital Publishing Suite in combination with Adobe InDesign CS6 allows traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablets including the Apple iPad, Apple iPhone, Kindle Fire, Samsung Galaxy and other Android tablet devices. The Digital Publishing Suite includes Enterprise, Professional and Single Editions.
About Men's Health
Men's Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands and provides its 12 million readers with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men's Health is the largest men's lifestyle magazine brand in the world, offering 40 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the "#1 Most Notable Magazine Launch of the Last 25 Years." Men's Health has also made several appearances on Advertising Age's "A List" and Adweek's "Hot List." For up-to-date news from Men's Health, visit www.menshealth.com , and get instant updates on Twitter (@MensHealthMag) and Facebook (Men's Health).
SOURCE: Men's Health
Rodale Inc. Susan Turner, 212-573-0272 Susan.Turner@rodale.com
Copyright Business Wire 2012
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